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Most Effective Integrated Campaign

About the Award

Judges are looking for an effective integrated / multi-channel campaign that includes influencers or creators.

The inclusion of which would have had a significant impact on the success of the overall performance for the brand.

Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.

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2024 Finalists

  • Building Buzz for Twisted Metal During Entertainment Strike with Influencer-First Approach

    By: Wpromote
  • Taking Zuru Toys viral XSHOT INSANITY blaster to the next level

    By: Zuru Toys
  • See Great Britain Differently: VisitBritain, Tripadvisor and Pepper

    By: Pepper Agency
  • The Coca-Cola Company – Coke Zero #TakeATaste Burst 2 – Ogilvy London

    By: Ogilvy London
  • Garnier Fructis – Fill Me In

    By: WPP Onefluence, led by Ogilvy NA
  • Play-Doh Restaurant of Imagination

    By: PrettyGreen
  • CeraVe – Michael CeraVe

    By: WPP Onefluence, led by Ogilvy NA
  • Getting Gen Z to say ‘I Do’ to MAFS UK.

    By: OMD UK
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