Best Use of UGC
About the Award
Judges will recognise excellence in harnessing User-Generated Content (UGC) to drive impactful and engaging campaigns. This award celebrates the adept utilisation of UGC to elevate brand messaging, product promotion, or campaign initiatives.
The winning entry will showcase innovative and creative strategies in leveraging UGC, demonstrating a profound understanding of user communities and their contributions.
Entry Guidance: The UGC-focused activity could be a one-time event or part of an ongoing campaign, emphasising the successful incorporation of user-generated content to enhance the overall impact and resonance of the marketing effort.
We are SCROll STOP Media Group, an award-winning creative performance media agency powered by the world’s largest Creator network. Having executed hundreds of campaigns & generated millions in revenue for partners, we provide an industry-leading ROI that drives brands to the heart of the digital landscape.
2024 Gold Winner
CeraVe – Michael CeraVe
By: WPP Onefluence, led by Ogilvy NARead about this winning entry →2024 Silver Winner
Bacardi, Bombay Sapphire – Saw This Made This – Ogilvy London
By: Ogilvy London2024 Finalists
ALDI – TIK TOK
By: Ogilvy ParisBacardi, Bombay Sapphire – Saw This Made This – Ogilvy London
By: Ogilvy LondonCeraVe – Michael CeraVe
By: WPP Onefluence, led by Ogilvy NAFrom Social Buzz to Streaming TV: Frito-Lay, Amazon & Popular Pays’ FLVR Fusion
By: Popular PaysMINUTE MAID ZERO SUGAR – #GIVEUSNOTHING
By: Ogilvy Social.LabWYSPR X Unilever: Marmite | #marmitefirsttimers
By: WYSPR