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Best Use of UGC

About the Award

Judges will recognise excellence in harnessing User-Generated Content (UGC) to drive impactful and engaging campaigns. This award celebrates the adept utilisation of UGC to elevate brand messaging, product promotion, or campaign initiatives.

The winning entry will showcase innovative and creative strategies in leveraging UGC, demonstrating a profound understanding of user communities and their contributions.

Entry Guidance: The UGC-focused activity could be a one-time event or part of an ongoing campaign, emphasising the successful incorporation of user-generated content to enhance the overall impact and resonance of the marketing effort.

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2024 Finalists

  • ALDI – TIK TOK

    By: Ogilvy Paris
  • From Social Buzz to Streaming TV: Frito-Lay, Amazon & Popular Pays’ FLVR Fusion

    By: Popular Pays
  • MINUTE MAID ZERO SUGAR – #GIVEUSNOTHING

    By: Ogilvy Social.Lab
  • CeraVe – Michael CeraVe

    By: WPP Onefluence, led by Ogilvy NA
  • WYSPR X Unilever: Marmite | #marmitefirsttimers

    By: WYSPR
  • Bacardi, Bombay Sapphire – Saw This Made This – Ogilvy London

    By: Ogilvy London
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