Best Use of AI in Influencer Marketing
About the Award
This award honours campaigns that used artificial intelligence (AI) to enhance influencer marketing strategies. From smarter influencer selection to optimised content and performance insights, this category recognises how technology elevated creativity and efficiency.
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2025 Finalists
Built Different: AI-Powered Influence at Global Scale
By: KyraCaptiv8’s Brand Safety Initiative
By: Captiv8Google Pixel – Pawtraits
By: WPP#MeliáXAlbaRenai: How AI Influencer is Revolutionizing Travel Marketing
By: BE A LIONCoke Zero – The 100 Ambassador Project: Turning Drinkers into Ambassadors
By: Ogilvy China