Best Sport, Wellness & Fitness Campaign

About the Award

This award recognises campaigns that used influencers to inspire healthier lifestyles and connect with audiences passionate about sport, wellness, or fitness. Whether promoting fitness programmes, wellness brands, or activewear collections, these campaigns harnessed the energy and authenticity of influencers to motivate and engage audiences.

Entries should demonstrate how the campaign tapped into community-driven content, performance storytelling, or transformational journeys to amplify its message.

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View the 2025 Entry Kit

Containing essential guidance, entry criteria and judges tips.

2024 Gold Winner

NFL Creator of the Week

NFL Creator of the Week

By: WhalarRead about this winning entry →

2024 Silver Winner

The Coca-Cola Company – Powerade – Woman’s WorldCup 2023 – WPP Open X Led by Ogilvy London

By: Ogilvy London

2024 Bronze Winner

Coca-Cola – MLS – WPP Open X, led by Ogilvy (NA)

By: Ogilvy North America

2024 Finalists

  • Coca-Cola – MLS – WPP Open X, led by Ogilvy (NA)

    By: Ogilvy North America
  • Colgate-Palmolive – Introducing a Million Smiles – Ogilvy Malaysia

    By: Ogilvy
  • H&R Block — A Fair Shot — Ogilvy (NA)

    By: Ogilvy (NA)
  • NFL Creator of the Week

    By: Whalar
  • Saucony Marathumb Challenge

    By: KWT Global
  • The Coca-Cola Company – Powerade – Woman’s WorldCup 2023 – WPP Open X Led by Ogilvy London

    By: Ogilvy London
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