Best Retail & E-Commerce Campaign

About the Award

This award honours campaigns that leveraged influencer marketing to drive sales and redefine the retail and e-commerce experience. From launching products and boosting direct-to-consumer (D2C) brands to creating seamless in-app shopping experiences, this category celebrates strategies that prioritised conversion and measurable success.

Entries should showcase how influencers effectively promoted products, built trust, and motivated their audiences to shop, highlighting their impact on enhancing the shopping journey and delivering tangible results.