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CEREMONY 17 July 2025
The Londoner Hotel, London

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Best Brand Engagement Campaign

About the Award

This category rewards campaigns that successfully encouraged audiences to actively engage with a brand through influencer / creator partnerships. Whether it’s sparking conversations, driving participation, or building emotional connections, this award celebrates campaigns that prioritised interaction and left a lasting impression.

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View the 2025 Entry Kit

Containing essential guidance, entry criteria and judges tips.

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2024 Gold Winner

Coca-Cola – Recipe for Magic x Win Metawin – WPP OpenX led by Ogilvy Singapore

Coca-Cola – Recipe for Magic x Win Metawin – WPP OpenX led by Ogilvy Singapore

By: WPP Open X, led by Ogilvy SingaporeRead about this winning entry →

2024 Silver Winner

Making Our Voice Heard Around the World with Audible

By: Viral Nation

2024 Bronze Winner

Schmidt Futures – RISE – Ogilvy (NA)

By: Ogilvy (North America)

2024 Finalists

  • Believe It and Achieve It: Rightmove’s TikTok Triumph

    By: SEEN Connects

  • Coach x Shoplooks: Iconic Tabby Bag Gets Gen Z Treatment

    By: Shoplooks

  • Coca-Cola – Recipe for Magic x Win Metawin – WPP OpenX led by Ogilvy Singapore

    By: WPP Open X, led by Ogilvy Singapore

  • Making Our Voice Heard Around the World with Audible

    By: Viral Nation

  • NFL Creator of the Week

    By: Whalar

  • Rimmel London: announcing our Leaping Bunny Approval from Cruelty-Free International

    By: Rimmel London

  • Schmidt Futures – RISE – Ogilvy (NA)

    By: Ogilvy (North America)

  • Tyson – Jimmy Dean Holiday – Ogilvy (NA)

    By: Ogilvy (NA)

  • Volvo in the ‘Hus’!

    By: Volvo Car UK

  • Wasserman x HBO Max: Spring 2023 College Influencer Campaign

    By: Wasserman
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