HOSTED BY

CEREMONY 17 July 2025
The Londoner Hotel, London

Best Brand Engagement Campaign

About the Award

This category rewards campaigns that successfully encouraged audiences to actively engage with a brand through influencer / creator partnerships. Whether it’s sparking conversations, driving participation, or building emotional connections, this award celebrates campaigns that prioritised interaction and left a lasting impression.

SPONSORSHIP AVAILABLE

Learn More

2025 Finalists

  • Amazon’s Money Can’t Buy Experiences

    By: BeInfluence EuropeClient/Partner: Amazon Europe

  • Captiv8 and TurboTax Mobile App Campaign

    By: Captiv8Client/Partner: TurboTax

  • Cetaphil SkinLabs: Elevating Science Through Influence

    By: Lippe TaylorClient/Partner: Cetaphil, a Galderma brand

  • Driving Holiday Sales with Moschino

    By: ButtermilkClient/Partner: EuroItalia - Moschino

  • Mission Accomplished: How Black Ops 6 Became Call of Duty’s Biggest Launch Ever!

    By: BrainlabsClient/Partner: Activision Publishing Inc.

  • #MoveWithAviva

    By: Buddy Media GroupClient/Partner: Aviva, Joe Wicks

  • Rocket: Own the Dream

    By: Viral NationClient/Partner: Rocket, Zennith

  • TCCC Coke Zero – 100 Ambassador Project: Turning Drinkers into Ambassadors – WPP Open X Led by Ogilvy China

    By: Ogilvy ChinaClient/Partner: Xiaodu

2024 Gold Winner

Coca-Cola – Recipe for Magic x Win Metawin – WPP OpenX led by Ogilvy Singapore

Coca-Cola – Recipe for Magic x Win Metawin – WPP OpenX led by Ogilvy Singapore

By: WPP Open X, led by Ogilvy SingaporeRead about this winning entry →

2024 Silver Winner

Making Our Voice Heard Around the World with Audible

By: Viral Nation

2024 Bronze Winner

Schmidt Futures – RISE – Ogilvy (NA)

By: Ogilvy (North America)
Close