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CEREMONY 17 July 2025
The Londoner Hotel, London

Best Fashion & Beauty Campaign

About the Award

This category recognises campaigns that leveraged influencers to bring fashion and beauty brands to life. Whether launching a new collection, promoting beauty products, or redefining style trends, these campaigns showcased creativity and authenticity while connecting with audiences on a personal level.

Successful entries will highlight how creator and influencer partnerships inspired trust, drove engagement, and amplified the brand’s voice.

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2025 Finalists

  • Buttermilk x Gap: The Community Wears Gap

    By: ButtermilkClient/Partner: Gap

  • Dove Extreme Wash Test

    By: Collectively, Inc.Client/Partner: Dove

  • Dove #ShareTheFirst

    By: Billion Dollar BoyClient/Partner: Dove

  • Driving Holiday Sales with Moschino Toy FragrancesButtermilk

    By: ButtermilkClient/Partner: Moschino Toy Fragrances

  • In Her Shoes: Redefining ‘Dude’ with Culture-First Creators

    By: PrettyGreen

  • Making SharkNinja’s CryoGlow LED mask a skincare must-have with our biggest ever creator campaign

    By: SocialChain

  • L’Oréal – Silent Drama

    By: Ogilvy PR

  • Uniqlo FW24 Sweats: Comfort in Motion

    By: The Shelf

2024 Gold Winner

Billion Dollar Boy x LVMH x Meta: Loewe Squeeze Bag

Billion Dollar Boy x LVMH x Meta: Loewe Squeeze Bag

By: Billion Dollar BoyRead about this winning entry →

2024 Silver Winner

CeraVe – Michael CeraVe

By: WPP Onefluence, led by Ogilvy NA

2024 Bronze Winner

Weleda Skin Food x LFW

By: The Good Influence
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