Companion by Billion Dollar Boy

The Challenge

Influencer marketing campaign management has long been burdened by manual, time-consuming processes that slow teams down and limit their ability to focus on the work that actually drives impact. For agencies and brands running campaigns at scale, the gap between what technology could theoretically enable and what existing tools actually delivered had become a significant operational constraint.

The Strategy

Built by marketers at Billion Dollar Boy and shaped by a decade of running global campaigns, Companion was designed to bring the entire influencer marketing workflow into a single platform. The goal was not just to digitise existing processes but to fundamentally reduce the time and effort required to run high-quality campaigns, freeing teams to focus on strategy and creativity rather than administration.

The Work

Companion combines AI-powered features and smart workflows to automate manual tasks across the full campaign lifecycle, from creator identification and audience vetting through to content tracking and results reporting. One of the most advanced creator databases on the market underpins the platform, while performance reports are generated with a single click and content is tracked automatically.

Results

Campaign management time has been reduced by 20 times, with work that previously took 40 hours over two weeks for a campaign with 50 influencers now achievable in two hours. The platform is trusted by leading brands including LUSH, EA Sports, Stanley, Lululemon, and Mercedes, and by agencies including Edelman and Kantar.

The Judges' Verdict

“The platform's creator safety and vetting features were highlighted as particularly forward-thinking, setting a high bar for ethical and reputational standards in creator selection.”