Scott Guthrie is the director-general of the Influencer Marketing Trade Body – the UK’s not-for-profit professional membership organisation for influencer marketing agencies, influencer talent agencies and influencer marketing platforms.

Scott authored the entry titled: ‘Understanding Influencers’ in the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs and wrote the chapter ‘Virtual Influencers: More Human Than Human’ for Influencer Marketing: Building Brand Communities and Engagement – an academic textbook published by Routledge.