Lara is an Associate Talent Partnerships Director with over 11 years of experience in the PR and creator marketing industries. Throughout her career, Lara has gained extensive experience in communications, collaboration negotiation, nurturing creator relationships, social media best practice, experiential integration and campaign strategy.
Lara’s focus is to create culturally relevant and mutually beneficial partnerships between brands and talent and has done so successfully across multiple verticals for brands such as Peloton, Campari Group, Coca Cola Group, Nike, LEGO and more.