Sadie Daryan Safa is the Head of Social and Influencer Marketing for EMEA Google Marketing, leading the regional Center of Excellence. A strategic partner to Google’s executive group, she specializes in “0 to 1” growth and established the EMEA operating model for brand programming. Sadie leads a specialist team focused on AI automation, social intelligence, and governance. With 15+ years of leadership at Google and eBay globally, she is a London-based advisor to EMEA CMOs, recognized for driving marketing innovation at scale.