Candice Bresler is a digital and influencer marketing strategist with over a decade of experience across content, social media, and brand partnerships. As a founding member of the influencer division at Dentsu Creative South Africa, she has worked with leading global brands including NIVEA, TikTok EMEA and Mastercard, developing and delivering data-driven campaigns that drive both engagement and measurable business impact. Her expertise spans end-to-end influencer marketing, from strategy and creator selection to campaign execution, performance optimisation and reporting.