With a career that spans over two decades, in a variety of media disciplines, including 10 years in influencer marketing, Niki, one of the former co-founders of the award-winning creator community – Channel Mum Talent (acquired by M&C Saatchi Social), is a leading branded content specialist and commercial marketer. A recipient of the media industry’s 40overforty accolade, and recognised in the Influencer Top 50 list, Niki is passionate about growing, and bringing a gold standard to the practice of Influencer Marketing – whilst ensuring inclusivity, effectiveness and transparency and fairness for all. She is a social mobility advocate and mentor, and a freelance consultant for brands and agencies through her business – Wild Grace Media Ltd.