Heidi has been working in influencer marketing since 2015 and has evolved with the ever-changing landscape. She has grown in her career, from a Junior Account Executive who had never drafted a contract before, to leading an entire team and building a department from the ground up. She’s worked with thousands of creators, across hundreds of campaigns for several different clients in varying industries. She has supported campaigns ranging from standard content creation, co-branded products, in-person activations/events and photoshoots. She has vast experience in fully integrated campaigns, working closely with other channels to ensure creator content is being utilized to its full potential and finding ways to drive success through influencer marketing. Heidi is currently the Director of Influencer Marketing at Mekanism. She’s previously worked at performance-branding agency, WITHIN, and PR agencies Harrison & Shriftman, UEG and PMK-BNC. She has worked with major brands including Adobe, Charles Schwab, Playboy.com, BACARDÍ, ASICS, Samsung, American Express, Stella Artois and more.