Jim is a seasoned brand and digital strategist with a unique blend of experience across agency, client, and talent-side roles. Formerly Chief Strategy Officer at influencer marketing platform Takumi, and Managing Director of Media and Creator at The Hut Group (THG), he has built a career at the intersection of content, commerce, and culture. Jim has led global campaigns, scaled high-performing teams, and delivered measurable growth for some of the world’s most recognisable brands, earning a reputation for both creative insight and commercial precision.

Now Director of DTC Ventures at YMU, Jim partners with talent to turn influence into sustainable, scalable businesses—helping launch and grow ventures with household names like Stacey Solomon, Simon Cowell, Fearne Cotton, and Tom Daley. With experience that spans boardrooms, shoot days, and factory floors, Jim brings a 360° perspective to brand building. He’s passionate about forging brands with purpose and longevity, and brings that same lens to his role on this judging panel.