(Mr.) Daren Dixon is founder of creative agency Above and Beyond and also serves as its Chief Executive Officer. With a strong focus on talent, brands, youth-markets and multi-cultural consumers both he and Above and Beyond have built campaigns for Nike, Levis, YouTube, Twitter, Reebok, Google, Samsung, BBH, H&M, ASOS among others.

He has worked with talent such as Beyonce, Justin Timberlake, Kelly Rowland, Solange, Lauryn Hill, Cheryl Cole and Gwen Stefani. Prior to founding Above and Beyond, Mr. Dixon worked with top music artists as an A&R Manager at RCA Records where he discovered and signed international rock band ‘Kasabian’. Mr. Dixon also served as Head Of International for Beyonce Knowles for 5 years handling a number of high profile brand alignments as well building strategic international plans for her. He has a proven track record of identifying successful partnerships and has garnered significant recognition as one of the most influential brand marketers in Europe. His most recent work includes the Google Glass and Nike campaigns featuring FKA Twigs.

He currently works on creative marketing and endorsement deals for a long list of talent clients including Solange, FKA Twigs, Lil Yachty, Kaliuchus, The Internet, Pia Mia, Selena Gomez, Keri Hilson, Miguel, Lady Gaga alongside his role developing the stars of tomorrow whether it be photographers, bloggers, actors, models, artists etc