With a career that spans over 20 years, in a variety of media disciplines, Niki, one of the former co-founders of the award-winning creator community – Channel Mum Talent (now M&C Saatchi Mum), is a leading content marketer and brand partnership specialist. A recipient of the media industry’s 40overforty accolade, and recognised in the Influencer Top 50 list, Niki is passionate about growing, and bringing a gold standard to the practice of Influencer Marketing – whilst ensuring transparency and fairness for all. She is a social mobility champion and mentor, and an advisor and consultant for brands and agencies through her consultancy – Wild Grace Media Ltd.