Ryan Bares (he/him) is the Global Influencer Marketing Lead at IBM where he sets the strategy and execution of all-things influencer and employee advocacy for the company. Before starting the influencer marketing discipline at IBM six years ago, Ryan spent time as a program manager at Google for their Local Guides community. Ryan enjoys playing soccer, traveling, and exploring new restaurants with his family around Austin, Texas where they call home. If you’d like to connect, you can find Ryan on LinkedIn: https://www.linkedin.com/in/ryanbares/.