Lucy Loveridge is Managing Director, Social at YMU. YMU is a global talent management business representing talent such as Ant & Dec and Clara Amfo alongside digital-first creators such as Munya Chawawa, Amelia Dimoldenberg and Francis Bourgeois. Prior to YMU, Lucy spent nearly a decade at talent management business, Gleam Futures, representing talent such as Mrs Hinch and Zoe Sugg.