Inna is an enthusiastic influencer marketing professional, who drives for better world. She focuses to social impact influencing and is the author of the book The Power of Influencing and founder of Impact Agency PING Helsinki (Finland). Together they have created an Impact Community Pingimpact.com open for all social media influencers interested to change the world. Together with her team and brave customers she has created several powerful and innovative campaigns where social media influencers have been brought to the communication of public and non governmental organizations among them the award winning #coronafacts crisis communication with the Finnish Government during Covid-19.