With over a decade’s worth of experience in brand marketing and digital media, Alexander has worked for companies across North America and Europe, including Zalando, HelloFresh, Omnicom, and IPG. He currently serves as the Global Sports Marketing Lead at Zalando, spearheading the strategic vision and execution of global sports marketing initiatives, empowering customers to confidently pursue their sport journeys and driving impactful campaigns in collaboration with the world’s largest sports and fashion brands