Zara has worked in entertainment for 10+ years, leading the way in innovative influencer marketing from all sides. Her work spans stand-alone and franchise titles for the biggest brands in global entertainment, including Netflix, Nintendo, Walt Disney Studios and 20th Century Studios. As Senior Global Influencer Marketing Manager at 2K, Zara has launched hotly anticipated games such as NBA 2K21 and NBA 2K22, WWE 2K22 and upcoming looter-shooter, Tiny Tina’s Wonderlands. Driving diversity and inclusion forward in gaming and influencer marketing is Zara’s passion. As a South Asian woman who’s made strides in both industries, she’s uniquely positioned to be a D&I leader, starting with mentoring up and coming influencer marketeers with diverse backgrounds.