Comcast is a telecom giant with stellar streaming media, but when it came to the fast-growing Gen Z audience, the brand was losing ground to competitors. Enter Riddle & Bloom, which recruited student influencers in order to engage Gen Z in the brand’s Xfinity streaming product.
The seamless and impactful integration of Comcast partners was achieved through a robust content calendar inviting influencers to host show-specific social contests and activations.
Judges were particularly pleased with how Riddle & Bloom committed to its creative idea – showcasing passion points across different territories.