The Ogilvy Spain team executed a first-of-its-kind, innovative Google partnership activating a creative e-commerce mechanic directly through Google Street View, which drove 96,000 product views in just two weeks.
There was a huge media uptake from the exciting creative partnership, securing features across national publications including Glamour, GQ, Cosmo and Vogue, with a combined audience of 20 million.
The engagement rate of the uniquely executed initiative was vast – achieving 12.5k QR code scans across the interactive OOH formats, supported by an organic influencer reach of 3.5M and 10k instagram swipes-ups.