Billion Dollar Boy worked with 78 influencers to create 599 pieces of joyful quality content for Method. The content was shared across Instagram in a very quick turnaround, resulting in an incredibly high positive sentiment of 99.9%.
This campaign saw the highest engagement rate to date for Method, leading to Method’s Instagram account increasing by +24% during the campaign period.
Following the reactive campaign’s success of spreading a little joy during Covid-19 via Instagram, Method now adopts joy bundle gifting as a ‘surprise and delight’ mechanic for those needing a boost.