A province-wide road trip to discover Ontario’s best beef burger was grounded by Covid. A quick pivot was needed. Through the use of multi-tiered influencers, Bob’s Your Uncle were able to successfully create a social media fueled burger recipe challenge.
With a modest budget, the team was able to deliver a rich online experience for their social media fans. Video content from influencers was the centerpiece for the campaign and delivered on awareness and engagement.
Influencer content from this campaign was incredibly efficient and effective at driving the audience to the campaign microsite for more Ontario Beef recipe inspiration. One of our judges said reading this entry made them order a burger!