Reach Agency’s work with Hot Pockets enabled the brand to connect with its ‘eater’ and sold over 8000 units within the length of the campaign. What was meant to be a six-week initiative shut down successfully after just three weeks due to GenZ gamers’ love for Hot Pockets.
The teams set out to create an integrated campaign with the objectives to improve brand sentiment, break through on Twitch, and drive gamers to purchase Hot Pockets by connecting with them on their level – this was achieved triumphantly.
Judges noted how the campaign was bold, yet authentic, and clearly worked well.