Simone is an independent influencer and digital communications consultant. Simone has overseen global and regional influencer programs and campaigns, where she has strived for influencer solutions that are meaningful, authentic, rooted in positive behavior change, compliant and measurable. With over 14 years beauty, health and wellbeing communication experience Simone has worked on influencer campaigns spanning high profile global reality TV influencers, through to micro and nano patient influencers dedicated to raising awareness and change around health conditions. Simone’s experience over her career has meant she has worked across all areas of influencer marketing and relations including insights, planning, delivery of strategic consultancy, search and identification of influencers, tactical activation and outreach, compliance and education, right through to reporting and measurement.

Simone is passionate for the ever-changing world of online influencers and digital marketing, to provide agencies and clients with a more strategic consultation and keep the health and welling industry ahead of the curve when it comes to influencers.