Eindhoven365

Eindhoven365 tapped into the world of influencers with Instagram Stories to reach new audiences for the first time to reinvent influencer marketing for urban explorers. By challenging the idea of influencer marketing as we know it, the team created ambassadors by heart and not by contract. During the campaign, they saw a 23.4% total increase in Instagram followers, 46% increase in traffic outside of the Netherlands, 124% increase in web traffic from Belgium, and 38% increase in unique visitors. This refreshing, fun and interesting campaign took risks but exceeded goals by allowing creativity to excel – leading to real engagement.