Pulse Advertising & Deutsche Telekom

Pulse Advertising and Deutsche Telekom pushed influencer marketing beyond generic product placement by asking influencers to help make Eli Traum’s dream of becoming a well-known musician come true. Integrating as many content platforms as possible meant the campaign reached more than 30 million contacts and generated 80,000 clicks on the live stream, with Eli’s Instagram account increasing by 600% in two months, achieving an overall campaign engagement rate of over 8%.