160over90 for PUMA

160over90 tapped into creators by forming Under the Radar FC – a YouTube football team featuring gaming influencer Manny and fellow YouTubers, powered by PUMA. Using Manny’s platforms to deliver a season-long calendar of bespoke content, audiences were taken behind the scenes of their favourite sport. As a result, the team delivered over 11 million views across platforms and over 500 thousand engagements.