MSL UK & Renault

Renault teamed up with MSL UK to find a way to drive greater relevance with Renault Scénic’s target audience – families. With paid, owned and earned media, they created shareable and newsworthy content that captured consumers. Embarking on a year-long commitment was indeed brave and managing to sustain quality engagement throughout the year was no mean feat. The campaign reached 230 million people; 80% said the campaign made the Renault Scenic seem different to other cars, and there was a 78% positive shift in purchase consideration.