Ogilvy, MediaCom & Boots

Working with Ogilvy & MediaCom, Boots were able to reach their target demographic by hosting the first-ever Boots Beauty Festival. Highly ambitious objectives were met with ease thanks to extensive planning, truly creative execution and successful integration. Boots saw a 26%-plus increase in revenue from products featured on influencer channels. It was so successful, Boots are planning to turn this into an annual event.