Working with Ogilvy & MediaCom, Boots were able to reach their target demographic by hosting the first-ever Boots Beauty Festival. Highly ambitious objectives were met with ease thanks to extensive planning, truly creative execution and successful integration. Boots saw a 26%-plus increase in revenue from products featured on influencer channels. It was so successful, Boots are planning to turn this into an annual event.
OFFICIAL VERIFICATION
2019 Gold Winner
VERTICAL AWARDS
Ogilvy, MediaCom & Boots
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