Ogilvy UK for ŠKODA UK

In 2018, ŠKODA shared the previously untold story of an all-female team of 13 women who had been riding the Tour de France one day before the men to redress gender stereotypes. This time, Ogilvy called on the general public to join the #ThisIsOurTime movement through real-world action. Partnering with Strava meant everyone could take part in this virtual challenge to climb alongside the cycling team in a campaign that the British Cycling cited as a “best in class” example of corporate involvement in the sport.