BCW & Pfizer Vaccines UK

In a Pfizer and pharmaceutical industry-first, 10 social influencers were given full creative license to educate difficult-to-reach adolescent and parent followers about meningitis protection. The tricky topic and restrictive pharmaceutical space didn’t make it easy to execute in a creative manner but through clever, thoughtful planning, and reliance on data to successfully communicate to young adults, BCW and Pfizer attained nearly 79 million campaign impressions and 420k engagements, 10% of which clicked through to the website.