Saulderson Media for Wondershare

Wondershare reached out to Saulderson Media to promote the launch of its new Filmora 9 editing software update. Taking a three-tiered influencer approach and manually researching creators across different verticals to push the product out to many different demographics allowed them to spread the budget more evenly. By using influencers as more than a mere distribution channel, the five creators’ YouTube content generated over 6.5 million total impressions within 30 days.