Collectively: Reinventing Creator Marketing in the AI Era

The Challenge

As creator marketing evolved in the AI era, Fortune 100 brands faced the challenge of scaling social-first campaigns efficiently while preserving authentic human connections and cultural resonance.

The Strategy

Collectively built its approach on combining relationship-first creator strategies with responsible technological innovation. The team integrated proprietary AI-powered systems to help global enterprises win in culture with intentionality, speed, and measurable return on investment.

Execution and Innovation

Under the leadership of Ryan Stern, Alexa Tonner, and Natalie Silverstein, the team drove creator marketing programs for major clients including Unilever, Intuit QuickBooks, Signet, and Salesforce. The team deployed proprietary AI tools to streamline execution while maintaining high creative and relational standards.

Results

Over five years, Collectively achieved 300 per cent net revenue growth and 100 per cent EBITDA growth, alongside an 89 per cent staff retention rate, a 41 per cent increase in average deal size, and a 4,000 per cent revenue expansion across multi-year AOR accounts.

Judges' Verdict

"Clear articulation of success metrics, with ROI explicitly quantified and positioned as a central element in evaluating results."