HelloFranses!: a fresh approach to influencer marketing

The Challenge

In an over-engineered creator economy dominated by massive global incumbents, HelloFranses! set out to prove that agency impact could be driven through strategy, cultural intelligence, and agile technology rather than sheer scale.

The Strategy

Founded by influencer talent expert Chloe Franses and Managing Partner Hayley Stevens-Shaw, the agency positioned itself at the intersection of culture, talent, and social platforms. The strategy focused on balancing the art and science of influence by combining human insight with data-led rigor.

Execution and Innovation

HelloFranses! deployed a purpose-built tech stack to help brands navigate real-time social trends and community dynamics. Alongside its client campaign execution, the boutique agency introduced a dedicated "giveback" initiative and expanded its operational footprint internationally into the APAC region.

Results

In under a year, HelloFranses! rapidly established itself as a high-growth challenger agency, securing global client accounts, expanding into new markets, and establishing a new model for creative, commercial, and conscious influencer marketing.

Judges' Verdict

"HelloFranses! presents an impressive early-stage growth story, combining strong commercial momentum with a clear strategic vision centred on cultural intelligence and creator-first thinking."