Brands2Life x LinkedIn Talent Solutions: Turning Peer Credibility into Pipeline

The Challenge

When launching its AI-powered recruitment tool, LinkedIn Hiring Assistant (LIHA), LinkedIn Talent Solutions faced a market saturated with AI claims and Talent Acquisition leaders who were fatigued by automation promises and skeptical of new software.

The Strategy

Recognising that talent leaders evaluate solutions collaboratively, Brands2Life made influencers the core go-to-market channel. The strategy focused on embedding LIHA directly into the professional ecosystem to convert abstract AI claims into credible, peer-led proof.

Execution and Innovation

The agency launched the “LIHA Class” — a six-month program featuring seven trusted talent acquisition voices. These creators demonstrated LIHA across real-world hiring scenarios, delivering authentic, practical demonstrations directly within the LinkedIn platform.

Results

The campaign generated enough direct leads to outperform seven other LIHA social campaigns combined and established creator activity as the top-performing driver of social pipeline for the product.

Judges’ Verdict

“This campaign stands out for proving influencer can drive real business outcomes in a trust-sensitive category”