Viasat goes Above The Noise

The Challenge

In an inflight connectivity market fixated solely on megabits per second, Viasat needed to break through the noise to reach ultra-high-net-worth individuals, demonstrating that true high performance encompasses a holistic, luxurious experience.

The Strategy

Ogilvy UK executed an inventive B2B influencer strategy designed to prove corporate marketing can be captivating. Rather than focusing purely on technical specifications, the strategy aimed to engage an elite target audience through high-end, tailored storytelling.

Execution and Innovation

The team co-created an original podcast series featuring influential high performers, filmed entirely inside a decommissioned private jet. This unique setting provided an exclusive backdrop that resonated directly with the lifestyle and expectations of its target audience.

Results

The campaign achieved record engagement rates, becoming Viasat's most-viewed content on YouTube. Beyond digital metrics, the exceptional quality of the content earned the series a spot on Malaysia Airlines' inflight entertainment system.

Judges' Verdict

"A well-crafted, high-end B2B campaign that elevates the category creatively."