Hayley is Managing Partner at Hello Franses!, with over a decade of experience in digital marketing and influencer strategy. She played a key role in establishing the agency in May 2025 and has built and scaled influencer offerings across several agencies.

Her expertise spans social, influencer and integrated communications, with a strong track record of delivering insight-led campaigns for major blue-chip brands. She is known for creating impactful partnerships that drive both brand relevance and measurable results.