Michael is Head of Brand Marketing at Nespresso, leading brand strategy and campaigns across paid, organic and creator partnerships. His focus: building long-term brand equity without sacrificing commercial performance. Before Nespresso, he spent 10 years in agencies leading global accounts across EMEA + USA, experience that shaped his conviction that creativity is the multiplier behind effectiveness at scale. As a judge, he will be looking for work that goes beyond reach metrics: creatively disctinctive work grounded in genuine insight.