Best Use of a Small Budget
About the Award
This category celebrates campaigns that achieved remarkable results on limited budgets. It showcases how resourceful thinking, creative approaches, and strategic influencer partnerships can drive impact without requiring large financial investment.
Maximum campaign budget $30,000 (USD) excluding agency retainer/fee.
2025 Gold Winner
Small Budget, Big Brains: How impact.com and 2U GetSmarter Crafted a 39x ROI Creator Campaign
By: impact.comRead about this winning entry →2025 Silver Winner
Chippy chips with a side of advocacy? Meet Rimmel x Chip Shop Diva 🍟✨
By: Rimmel London2025 Bronze Winner
NOWPDP – Shanakht: Sab Kai Liye (Identity for Everyone) – Ogilvy Pakistan
By: Ogilvy Pakistan2025 Finalists
Best Use of a Small Budget – Narciso Rodriguez
By: Dentsu CreativeBest Use of a Small Budget – NIVEA Men Deep
By: Dentsu CreativeChippy chips with a side of advocacy? Meet Rimmel x Chip Shop Diva 🍟✨
By: Rimmel LondonHow Gifted Getaways Made Delphin Hotels the Luxury Choice for UK Holidaymakers
By: Disrupt MarketingLess Budget, More Brilliance
By: impact.comNOWPDP – Shanakht: Sab Kai Liye (Identity for Everyone) – Ogilvy Pakistan
By: Ogilvy PakistanSmall Budget, Big Brains: How impact.com and 2U GetSmarter Crafted a 39x ROI Creator Campaign
By: impact.comFundación de Alba – Test-icles
By: Ogilvy Mexico