The Global Influencer Marketing Awards
Now in its eighth year, GIMA is the longest-standing and most authoritative awards dedicated to recognising excellence in influencer and creator marketing. Over that time, the industry has grown from experimental budgets to board-level strategy – and the awards have grown with it.
Today, influencer marketing drives culture, commerce and community in equal measure. It demands strategic clarity, creative integrity and measurable impact.
“Influencer marketing is no longer a siloed channel. It sits within a broader creator economy that shapes culture and commerce globally”
GIMA recognises the work that brings those elements together.
Built on Results. Driven by People.
“Behind every winning campaign is a relationship that worked, a risk that paid off and a team that believed in the idea”
Influencer marketing may be data-informed and performance-driven, but at its heart it is built on people.
Now more than ever, it is built on trust between brands and creators, on long-term partnerships rather than one-off transactions and on teams collaborating across strategy, creative, media and technology.
GIMA celebrates that human dimension alongside commercial excellence.
Global, Independent, Industry-Led
GIMA brings together the work shaping the future of the creator economy. Entries are evaluated by an independent panel of senior industry leaders, ensuring a rigorous and commercially grounded judging process.
The awards reflect the full ambition of creator marketing – recognising campaigns that combine creative excellence with measurable impact.
Past winners include established industry leaders including OMD, Ogilvy, Whalar, Billion Dollar Boy and the Goat Agency by WPP.
Setting the Standard
A GIMA win represents more than recognition on the night. It signals credibility, capability and leadership in a rapidly evolving discipline.
It tells the market that your influencer marketing works – creatively, strategically and commercially.
Above all, it recognises the people behind the partnerships.
The Evolution of GIMA
Founded in 2019, the Influencer Marketing Awards were established to recognise a new wave of marketing excellence driven by creators and digital communities. As the industry evolved from experimentation into a measurable growth channel, so too did the awards – expanding internationally, strengthening the judging framework and placing commercial accountability at the heart of every category.
Over the years, we’ve seen client objectives and KPIs shift – from simply reaching communities in the early days to more integrated, multi-channel strategies delivering tangible business outcomes. Yet influencer marketing has retained its core strength: authentic connection, across demographics and markets.
Today, as the Global Influencer Marketing Awards, GIMA reflects the maturity of the creator economy. Now in its eighth year, it celebrates work that not only influences culture, but drives meaningful commercial impact.
2019 INAUGURAL CEREMONY
SHERATON GRAND, LONDON – PRESENTED BY KERRY GODLIMAN