Best Use of User-Generated Content (UGC)
About the Award
This award celebrates campaigns that inspired audiences to create and share content, amplifying the brand’s reach and impact. Whether through collaborations with influencers, community-driven initiatives, or by incorporating user-generated content (UGC) into their own marketing efforts, these campaigns highlight the creativity and authenticity that UGC brings to the table.
2025 Gold Winner
Amazon’s Money Can’t Buy Experiences
By: BeInfluence EuropeRead about this winning entry →2025 Silver Winner
Lidl Romania – Fans are the new influencers, TikTok launch
By: Ogilvy Romania2025 Bronze Winner
The Coca-Cola Company – Coke Olympics
By: Ogilvy2025 Finalists
Amazon’s Money Can’t Buy Experiences
By: BeInfluence EuropeCoty #BEACOVERGIRL Contest
By: Whalar GroupLidl Romania – Fans are the new influencers, TikTok launch
By: Ogilvy RomaniaGot2b: Real Styles, Real Moments, Real Creators. How ThisThat and Goat Unlocked Authenticity
By: ThisThatThe Coca-Cola Company – Coke Olympics
By: OgilvyWPP Open X and TCCC – Coke Olympics
By: WPP Open X led by Ogilvy