HOSTED BY

CEREMONY 17 July 2025
The Londoner Hotel, London

Best Use of User-Generated Content (UGC)

About the Award

This award celebrates campaigns that inspired audiences to create and share content, amplifying the brand’s reach and impact. Whether through collaborations with influencers, community-driven initiatives, or by incorporating user-generated content (UGC) into their own marketing efforts, these campaigns highlight the creativity and authenticity that UGC brings to the table.

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2025 Finalists

  • Amazon’s Money Can’t Buy Experiences

    By: BeInfluence Europe

  • Coty #BEACOVERGIRL Contest

    By: Whalar Group

  • Lidl Romania – Fans are the new influencers, TikTok launch

    By: Ogilvy Romania

  • Got2b: Real Styles, Real Moments, Real Creators. How ThisThat and Goat Unlocked Authenticity

    By: ThisThat

  • The Coca-Cola Company – Coke Olympics

    By: Ogilvy

  • WPP Open X and TCCC – Coke Olympics

    By: WPP Open X led by Ogilvy

2024 Gold Winner

CeraVe – Michael CeraVe

CeraVe – Michael CeraVe

By: WPP Onefluence, led by Ogilvy NARead about this winning entry →

2024 Silver Winner

Bacardi, Bombay Sapphire – Saw This Made This – Ogilvy London

By: Ogilvy London
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