Best Use of User-Generated Content (UGC)
About the Award
This award celebrates campaigns that inspired audiences to create and share content, amplifying the brand’s reach and impact. Whether through collaborations with influencers, community-driven initiatives, or by incorporating user-generated content (UGC) into their own marketing efforts, these campaigns highlight the creativity and authenticity that UGC brings to the table.
SPONSORED BY
We are SCROll STOP Media Group, an award-winning creative performance media agency powered by the world’s largest Creator network. Having executed hundreds of campaigns & generated millions in revenue for partners, we provide an industry-leading ROI that drives brands to the heart of the digital landscape.
View the 2025 Entry Kit
Containing essential guidance, entry criteria and judges tips.
2024 Gold Winner
CeraVe – Michael CeraVe
By: WPP Onefluence, led by Ogilvy NARead about this winning entry →2024 Silver Winner
Bacardi, Bombay Sapphire – Saw This Made This – Ogilvy London
By: Ogilvy London2024 Finalists
ALDI – TIK TOK
By: Ogilvy ParisBacardi, Bombay Sapphire – Saw This Made This – Ogilvy London
By: Ogilvy LondonCeraVe – Michael CeraVe
By: WPP Onefluence, led by Ogilvy NAFrom Social Buzz to Streaming TV: Frito-Lay, Amazon & Popular Pays’ FLVR Fusion
By: Popular PaysMINUTE MAID ZERO SUGAR – #GIVEUSNOTHING
By: Ogilvy Social.LabWYSPR X Unilever: Marmite | #marmitefirsttimers
By: WYSPR