Most Effective Micro-Influencer Strategy
About the Award
This category recognises the power of small-scale creators with big impact. It celebrates campaigns that used micro-influencers to authentically connect brands with niche audiences, build trust, and deliver impressive results.
2025 Gold Winner
New York Fashion Week with TRESemmé
By: Collectively, Inc.Read about this winning entry →2025 Silver Winner
L’Oréal – Hellas’ 3-day Beautiversity bootcamp
By: Ogilvy Greece2025 Bronze Winner
The Good Influence & Edgard and Cooper
By: The Good Influence2025 Finalists
Gogglebox Phoneisms
By: Generation (Three UK)L’Oréal – Hellas’ 3-day Beautiversity bootcamp
By: Ogilvy GreeceNew York Fashion Week with TRESemmé
By: Collectively, Inc.People over platforms: How LUSH built a global brand advocacy movement powered by Duel
By: DuelThe Good Influence & Edgard and Cooper
By: The Good Influence