Best Influencer-Led Commerce Strategy
About the Award
This award celebrates campaigns that used influencers / creators to drive product sales and conversions. Whether through social commerce, live shopping, or direct recommendations, this category honours strategies that creatively and effectively influenced purchase decisions.
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View the 2025 Entry Kit
Containing essential guidance, entry criteria and judges tips.
2024 Gold Winner
The Coca-Cola Company – Happy Tears – WPP Open X Led by Ogilvy London
By: Ogilvy London2024 Silver Winner
How Goat drove $300K in sales for Arm & Hammer through influencer-led retail media
By: The Goat Agency2024 Bronze Winner
dmLIVE Shopping – A campaign that generates measurable results
By: Star Network2024 Finalists
Always-on creator campaign strategy driving continued success for ASOS
By: InfluencerAmazon Ring Retail Velocity Program to Costco
By: BRILLIANTdmLIVE Shopping – A campaign that generates measurable results
By: Star NetworkHow Goat drove $300K in sales for Arm & Hammer through influencer-led retail media
By: The Goat AgencyThe Coca-Cola Company – Happy Tears – WPP Open X Led by Ogilvy London
By: Ogilvy LondonShoplooks x Francesca: Online Trendsetters Take Over Black Friday
By: ShoplooksCoca-Cola – Coke Social Kitchen – WPP Open X led by Ogilvy ThailandTATAM & BADESOFA’s: Transforming Bath Time into Prime Time
By: Ogilvy ThailandUrban Outfitters x Collective Voice: “Main Character Energy” Creator Campaign
By: Collective Voice