Best Influencer-Led Commerce Strategy

About the Award

This award celebrates campaigns that used influencers / creators to drive product sales and conversions. Whether through social commerce, live shopping, or direct recommendations, this category honours strategies that creatively and effectively influenced purchase decisions.

2025 Gold Winner

VinFast – Fueled by Influence: VF 3’s Digital Drive to Success – Ogilvy APAC & Ogilvy Vietnam

VinFast – Fueled by Influence: VF 3’s Digital Drive to Success – Ogilvy APAC & Ogilvy Vietnam

By: OgilvyRead about this winning entry →

2025 Finalists

  • AVEENO® x Melissa’s Wardrobe

    By: Ogilvy UK
  • Conair DigitalAIRE Styling Wand Launch at Walmart

    By: BRILLIANT
  • VinFast – Fueled by Influence: VF 3’s Digital Drive to Success – Ogilvy APAC & Ogilvy Vietnam

    By: Ogilvy
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