Best Influencer-Led Commerce Strategy
About the Award
This award celebrates campaigns that used influencers / creators to drive product sales and conversions. Whether through social commerce, live shopping, or direct recommendations, this category honours strategies that creatively and effectively influenced purchase decisions.
2025 Gold Winner

VinFast – Fueled by Influence: VF 3’s Digital Drive to Success – Ogilvy APAC & Ogilvy Vietnam
By: OgilvyRead about this winning entry →2025 Finalists
AVEENO® x Melissa’s Wardrobe
By: Ogilvy UKConair DigitalAIRE Styling Wand Launch at Walmart
By: BRILLIANTVinFast – Fueled by Influence: VF 3’s Digital Drive to Success – Ogilvy APAC & Ogilvy Vietnam
By: Ogilvy