Best Brand Awareness Campaign

About the Award

This award celebrates campaigns that successfully introduced a brand to new audiences or strengthened its presence within existing ones through influencer collaborations.

The focus is on how creators leveraged their unique voice and community to generate excitement, build trust, and ensure the brand became a recognisable part of the conversation. Whether launching a product, entering a market, or amplifying brand identity, this category honours campaigns that achieved standout visibility and meaningful engagement.