Results at a Glance
- 10.6M views (3.5x target)
- 12,000 contest participants (5x target)
- 1,400 live event attendees
- 1,000+ UGC posts generating 4M+ additional views
- 4,000+ new Prime memberships
- €4.1M earned media value
- Delivered with zero media spend
Authentic cultural engagement drove real membership growth.
Campaign Snapshot
The Insight
Amazon faced historically limited brand presence in Belgium, particularly among 18–34-year-olds.
To drive Prime adoption, the brand needed to connect meaningfully with local culture rather than rely on traditional endorsement.
The Strategy
BeInfluence partnered with three leading Belgian creators to co-create exclusive, money-can’t-buy experiences aligned with their individual styles.
The campaign focused on cultural relevance and key meal and entertainment occasions, positioning Prime as the gateway to access and exclusivity.
Content was shared across Instagram, TikTok and YouTube to maximise participation and community engagement.
The Execution
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Three top Belgian creators
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Co-created exclusive experiences
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Contest-driven participation mechanic
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Live event activation with 1,400 attendees
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Cross-platform amplification
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Community-led UGC expansion
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Zero paid media
The result was content that felt authored, not approved.
The Impact
The campaign delivered 10.6 million views and 12,000 contest participants, exceeding targets by 3.5x and 5x respectively.
More than 1,000 pieces of user-generated content added 4M+ additional views.
The initiative generated 4,000+ new Prime memberships and €4.1M in earned media value, demonstrating the power of creator-led brand engagement.