Evidence of successful collaboration to execute an influencer marketing campaign will be rewarded between two or more stakeholders. The collaboration whether for an individual or long term partnership should demonstrate how each party added value to the collaboration and contributed to its success.
Entry Guidance: The collaboration could be between two i.e. brand and influencer, or a combination of parties, i.e. brand, agency, technology and influencer. There are no physical borders, as with all categories this is a global category.
“The quality of award submissions, the range of topics covered and calibre of the brands and agencies in attendance were a fantastic tribute to the most exciting and fast growing digital advertising technique that is influencer marketing. I'm looking forward to the future events!”Joseph Harper, Kellogg's UK & Ireland Social Lead
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